ABC Data is a modern distributor that goes beyond traditional business models and uses advanced ordering and logistics solutions. Currently over 90 percent of orders are processed over InterLink, a highly-regarded online sales and customer service platform, developed in-house. With distribution centres in Warsaw and Sosnowiec, the company is able to offer delivery within 24 hours throughout the CEE region.
ABC Data has been growing very dynamically and today offers its Suppliers and Partners much more than standard distribution services. Using individual products in our portfolio, we build comprehensive IT solutions. The value added, which creates ABC Data's competitive advantage, consists in the continuous expansion of our services in the area of logistics and Partner-supported development and implementation of complementary marketing strategies.
Numerous awards and honours testify to the market position of ABC Data Group. Four times in a row the company was named Distributor of the Year in Central and Eastern Europe - a prestigious title, awarded by the world's largest vendors in the IT industry.
ABC Data was the first Polish IT distributor to join the Global Technology Distribution Council, an organisation of the leading global IT distributors.
From 17 June 2010, ABC Data has been listed on the Warsaw Stock Exchange.
The ABC Data Group operates in a high-growth market and is present in countries where IT investment is still one of the most important drivers of economic growth. At the same time, it exports to countries where spending on the most advanced IT solutions already is or is expected to be the highest.
Currently, the dominant players, ABC Data among them, account for about 70 percent of IT sales in Poland. With today's highly competitive market, a modern IT distributor must go beyond traditional business models by offering its Suppliers and Partners extensive support in logistics, sales promotion and deployment of end-to-end IT solutions. At present, the value added in ABC Data's portfolio is the key determinant of competitive advantage, which in turn translates into a greater market share.
The role of IT distributors is constantly changing, and so is the structure of the entire distribution channel. Vertical integration remains the dominant trend - on the one hand, the distributor supplies the market with products bearing its own brand, thus assuming the role of the manufacturer, and on the other, distribution channels are becoming ever broader, while cooperation with Partners, who usually offer additional services, is increasingly visible.
The Polish IT market is very demanding and successful domestic companies can become regional leaders. ABC Data, which uses the same proven and efficient distribution model in all markets, is a good example. The company acts as an intermediary between the manufacturer and the reseller, who delivers products to end customers. To be successful in IT distribution, a company needs to be flexible in structuring its portfolio and broadening its distribution channels.
Distributors such as ABC Data report a steady and visible increase in revenues and market share, while the market becomes increasingly consolidated around the biggest players. The company is fully aware that the situation in the IT sector is constantly changing, and endeavours to shape new trends while maintaining the highest market standards at all times.
ABC Data Polska
ABC Data S.A., the parent company of ABC Data Capital Group, is the largest Polish distributor of computer hardware, software and consumer electronics. With in-depth understanding of the market, on which it has been operating for over 20 years, the Company has been able to achieve success in Poland and other CEE countries, and to win the position of a strong regional player. Each year from 2009 to 2012, ABC Data S.A. was named Best IT Distributor in the CEE region by EMEA Channel Academy.
ABC Data has the broadest portfolio of more than 56,000 products from over 300 reputable suppliers. Steady growth and long-term investments in online customer service platforms have enabled the company to become a leader in on-line sales. ABC Data has been successfully promoting its own brand. Colorovo products are now available across the Group's entire distribution network in any country where the Company conducts its business.